5 outbound sales best practices to gain more sales

Brush up on these outbound sales techniques, and your team will see their confidence and conversion rates skyrocket.

Focus on the customer

A customer-centric attitude goes a long way, but this is more than simply being kind and helpful. It’s about personalisation, too. This means segmenting and personalising correspondence as well as having quality conversations with prospects. Listen to what they’re telling you they need, rather than just focusing on the pitch itself.

Ask for referrals

Word-of-mouth is one of the strongest ways to recruit new customers. 83 percent of consumers say they completely or somewhat trust the recommendations of friends and family when making purchase decisions, and referral leads have a 16 percent higher customer lifetime value. It’s always worth asking your customers if they know anyone in their network who could benefit from your product or service.

Automate

Automations can help reps do their jobs more quickly and efficiently. Use your CRM to automatically add contact history and set up email sequences. Auto dialers save reps from repetitious, manual calling; some can even automate voicemails. . By automating mundane tasks, reps gain valuable time back.

Utilise scripts

A library of sales scripts can be incredibly helpful for your sales team. Scripts help new or underperforming reps gain confidence by giving them a foundation of knowledge to work from. But remember, your reps should have the flexibility to respond with humor, improvise, or add a personal touch when conversing with leads. While a script is a great place to start, it’s people who sell.

leverage multiple channels

It’s an omnichannel world, and we’re just living in it. Embrace the ability to communicate with your prospects on different channels. Utilize live chat on your website. Engage in social selling. Don’t ignore your trusty phone or email, either. Leverage your sales CRM to keep track of your outreach and connect conversations across channels. No matter which methods you use, be persistent.

Summary

Cultivate your team’s outbound sales skills with the support of a comprehensive CRM. A good sales CRM offers everything you need in one simple platform—including contact management, activity tracking, and lead generation. Plus, you can set up triggers and automate tasks so reps can spend more time connecting with prospective buyers.

Check out our Sales call Accelerator and Dynamics SMS for Dynamics 365.